This toolkit is for Native community leaders, Indigenous-led organizations, and non-Indigenous-led messengers to encourage, support, and amplify Indigenous peoples’ voices and ensure fair and accurate representation in the census. Spread the word and share the message! Use the sample messaging to share messages of support through your organization’s channels. This toolkit should be used to highlight the importance of making sure that all Native people are counted in the 2020 Census on Indigenous Peoples’ Day, October 12, 2020.