This toolkit includes sample content for organizations to use to remind people about how to complete the census and self-respond to avoid a visit from a census worker and what to expect during the non-response follow-up process. Use the sample messaging to share messages on social media, via text message, in e-newsletters and email blasts, and on your website.

These messages can be used at any time, but will be particularly important in the weeks leading up to and during non-response follow up. As of June 2020, non-response follow up by Census Bureau workers is scheduled to start August 11, 2020 and run through the end of October 2020.